John JD Diaz

John “JD” Diaz was born and raised in San Diego before making the move to Las Vegas in 2006 to pursue a degree in Marketing at the University of Nevada, Las Vegas. His real estate journey began in 2015 when he was hired as the Marketing Manager for Shea Homes, the #1 privately held homebuilder in the U.S. Wanting to deepen his understanding of the industry, JD obtained his real estate license while working at Shea Homes—and that’s when everything clicked.

Excelling from the start, JD quickly became a top-producing agent in his first year of sales with Shea Homes. In 2017, he transitioned into general real estate, where he continued his rapid ascent, earning recognition as a Top 1% Agent within his first year. His success stems from a unique blend of expertise in both new home development and general real estate, coupled with a deep understanding of high-level marketing and branding. JD knew early on that standing out required more than just industry knowledge—it required a strategic approach to visibility and engagement. Leveraging his marketing background and a strong social media presence across Instagram, YouTube, and Vimeo, he carved a distinct niche in the luxury real estate space.

In 2020, JD founded Diaz Luxe Group at Keller Williams Southern Nevada, a top-producing team specializing in luxury homes. Within its first year, Diaz Luxe Group became the #1 team—a testament to JD’s leadership and vision. He firmly believes that real estate is a relationship-driven business, not just a sales job, a philosophy that shapes the group’s commitment to delivering exceptional service and results.

JD attributes his success to his dedicated team and the unwavering support of his family—his wife, Rachel, and their daughter, Teagan. For JD, real estate isn’t just a profession; it’s a passion, a craft, and a commitment to setting a new standard for excellence in the industry.